guided by Christian principles

• He has no difficulty in balancing his Christian beliefs with rules of business
  
  .

"My relationship with God is not a secret," he says simply. Clients all know that because of his principles, there are some accounts he will not support, such as gambling, strong drink or tobacco.

• If we would not use the product, we do not believe we should help to promote it," he reasons. In fact, he is unfazed by the possibility of missing out on potentially lucrative contracts. "God will help us to be viable with that position," he says of the stance.
• This helps to focus the organisation on Jesus Christ ... He is the source of our strength," he says.

  While attending the College of Arts, Science and Technology (now the University of Technology), McCook was elected president of the institution's Universities and Colleges Christian Fellowship (UCCF) and the National UCCF Movement, organisations he still supports.

  It was from these college ties and the individuals with whom he worshipped that they formed the Hope Fellowship Ministries for which he is director of stewardship with responsibility for overseeing ushers and other duties.

• In addition, both offices outside of Jamaica have access to our creative teams in Kingston to augment their teams when necessary. Along with my business partner and the company's chief operating officer, Everton Patterson, I travel to both countries to meet clients and partners and sit with our team members in those offices. But I must say we are fortunate to have excellent, hard-working and committed teams located in both places.

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